Marketing on the Web: with or without a Website

Connect with your customers on the web

These days, it seems like you can’t be in business without a website, but for many start-ups, it’s the one thing that can be put off until some money starts flowing in.

So what can you do? Well, there are many marketing opportunities on the Internet that don’t require technical know-how or big bucks. If you can find a website and fill out some forms, you’ll have a presence on the Internet without the expense of ads or a website.

Add Your Business to these Directories for Free

Check out the directories below that encourage you to add your business – even if you don’t have a website. There are pet related sites in this list as well as general local business listings. And remember, this is only a place to start, there are more places on the Internet to create a presence for your customers to find you.

Barley’s List

Dog Time

Google Places


Express Update USA

Insider Pages



Merchant Circle

Super Media

USA Pet Zone

Yahoo! Local

Yellow Pages




Wow City

Angie’s List



Market Socially

There are some businesses that take social marketing so seriously that they create their Facebook business pages and get active on Twitter before they build a website.

It’s a great time to be starting or growing a business with all these free local marketing opportunities.

We’ve been very pleased with the exposure these lists and directories have given us. What’s been your experience with listing on these or other directories?


Tips & Tricks by Bill Hale – Best Product for Installing Carpet in Wall Pet Doors

Caulk tunnel walls of pet door tunnel to attach carpet
Use caulk to attach carpet to tunnel

Best Product for Installing Carpet in Pet Door Wall Tunnels

Over the years, I’ve discovered that different installers like various products to adhere the carpet to the metal tunnels for wall model pet doors. And unlike most situations, in this case the best solution is the cheapest.

Because the Hale Pet Door flaps close so securely, it’s important to use a mastic that doesn’t outgas and potentially harm the pet that uses the pet door. Silicone is a great sealant, but unfortunately, creates toxic gases as it cures.

The best product that I’ve found is the most inexpensive latex caulk that you can buy. It dries quickly and completely, so you know that your installation is finished before you leave the job. It’s non-toxic as it cures and when it’s dry, so there’s no danger of pet inhalation.

So leave the expensive caulk for sealing the outside frame at the top and sides to the exterior house wall, and your customers’ pets and your bottom line will thank you.

For detailed installation instructions for the wall model pet door including pictures and diagrams, visit the website installation page.  Specific instructions for attaching the carpet are included in step 21.Insert carpet into wall model pet door tunnel

Are You Missing Out on this Easy Way to Improve Cash Flow?

It’s true that Hale Pet Door is committed to selling the highest quality, easiest to install pet doors around the world. We know that you are committed to the highest quality of service for your customers and that is why you are a Hale Pet Door dealer.

We’re all in this to make a profit, however, and your dealer discount is the quickest way for you to increase your cash flow. When you purchase a Hale Pet Door for your customer, you’ll receive your discount which will give you an immediate profit when your customer pays full price for the pet door.

turtle ordering online from halepetdoor.comQuick and Easy Ordering on

When you log in to with your dealer log in, you’ll be on your way to instant profits. You can fill in your customer’s name and address, so we’ll have their information in the rare case that there’s a warranty issue with their Hale Pet Door. You can also note a P.O. number for your job tracking.

If you don’t yet have a log-in, please call Mysia at 888-293-6411, and she’ll get you set up.

You can have the pet door shipped to you or directly to your customer – it’s your choice.

So, start improving your bottom line today by ordering Hale Pet Door products for your customers.